XU, B. The Development of Personal Brand in Promoting Business Resiliency in a Selected Sporting Goods Retail Company in Yunnan Province, China. Pacific International Journal, [S. l.], v. 8, n. 5, p. 178–186, 2025. DOI: 10.55014/pij.v8i5.909. Disponível em: https://www.rclss.com/pij/article/view/909. Acesso em: 23 oct. 2025.